I develop content and client communication strategy for small medium & large corporations and professional institutions. While I specialize in the financial services arena, my skills transfer to any industry.
I scope projects and then generate bespoke content that is relevant to the target market. This content takes into account demographics, generational issues and lifestyle. I assist organisations to communicate effectively with their stakeholders, i.e. their existing and prospective clients, the media, regulatory bodies and internal staff.
Organisations can no longer approach their clients with a mass market view point. Adopting a “one size fits all” communications and marketing strategy is outdated and ineffective. In today’s business environment consumers are demanding personal experiences with the products they engage with. A content strategy should build solid platforms on the one hand and a helicopter view on the other. Organisations need to get ahead of the curve to ensure that their value propositions are more than just lip service.